First 4's Facebook foray boosts stitching firepower

Finishing house First 4 Print Finishing has ramped up its stitching capabilities after buying a Heidelberg ST400 on the basis of a Facebook chat.

Blackburn-based First 4's managing director David Nestor said that a wily salesman at used equipment supplier Grafitec had left a message on his Facebook page tempting him to make the investment.

The company spent £300,000 in 2008 and aside from one or two investments since, including an ST300 late last year, First 4 had not intended to bump up its stitching firepower.

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23 October 2011
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